Instagram Algorithm CHANGED! The NEW Way To Get MORE Followers in 2025
Instagram has just released a massive algorithm update that completely changes how long you should be making your content, what type of features you should be using, and a few other things. If you don’t adapt to these changes, growing on Instagram is harder than ever before. But by simply making these adjustments, you’ll spend less time creating content and gain more views and followers than you could have ever imagined.
Here are four critical algorithm shifts and strategies to help you achieve explosive growth:
1. Trial Reels Are More Important Than Ever Before
What are Trial Reels? Trial Reels are exclusively shown to non-followers. To upload them, you need to have at least 1,000 followers and a public Instagram page.
Why are they crucial? A common issue creators face is getting less than 90% of their views from non-followers on recent posts. This indicates Instagram believes only your existing audience is interested in your content, limiting your reach and new follower acquisition. Trial Reels are designed to skyrocket the amount of non-followers who see your content.
How to leverage Trial Reels:
- Repost high-performing content: Take your past posts that have performed well or above average and repost them as Trial Reels.
- Experiment with new content: Use Trial Reels as a testing ground for new content types.
- Take multiple stabs at content: Instead of creating just one video per topic, try making 2-3 different “hooks” (the first 3 seconds of the video) for the same core content. You can upload one regular video and two Trial Reels with different hooks. This significantly increases the chances of non-followers discovering your content, boosting reach and follower count.
2. 50% of Your Content Should Be Reposts
That’s right, 50% of your content should be reposts – either of someone else’s content or your own old content.
Why is reposting so effective?
- Increases Reach: The vast majority of people who see your content don’t know who you are. Reposting allows you to re-expose your quality content to a fresh audience, boosting visibility.
- Reduces Content Creation Effort: You don’t have to scramble for new ideas every day. With half of your posts being curated or repurposed, your creative pressure significantly decreases.
How to repost:
- Repost others’ content: For instance, share memes relevant to your niche. You can download and slightly alter them (e.g., change the text) or use Instagram’s Remix feature.
- Repost your own old content: Identify your past high-performing videos and post them again. Remember, never have a watermark on your content when reposting, as Instagram may suppress it or mark your account as spam.
3. Create Content That Is Part of a Series
This isn’t just about “part one, part two.” It’s about consistency in content theme or format.
Why is series content important? When your content forms a series, the Instagram algorithm doesn’t have to “re-learn” what your account is about every time you upload something. This helps your views remain consistently viral.
How to create series content:
- Thematic Series: Consistently create videos around a core theme. For example, a creator who always does throwing challenges with different balls (basketball, rugby ball, soccer ball) helps the algorithm quickly identify his content type.
- Format Series: Maintain consistency in your video’s visual style, editing patterns, or opening formats.
By doing this, you train the Instagram algorithm to push your content out more frequently instead of trying to re-evaluate your account every time you post something new.
4. Update How You’re Doing Your Stories
Stories are getting more views than ever before, provided you do three things right:
- Increase Interactions: The most powerful interaction isn’t a link click or a like, but someone swiping up and leaving a comment on your story. Actively prompt viewers to comment on your Stories.
- Reset the Algorithm: If your Story views ever drop, try taking 24 hours off from posting on your Story. This can reset the Stories algorithm and increase the chances of Instagram pushing your Stories out.
- Strategic Posting: Avoid posting all your Stories at once. Instead, try to post every 1-3 hours. Consistency in posting throughout the day increases the odds of your Story being placed at number one, two, or three when someone logs onto Instagram, which are the Stories they actually end up watching.
Final Tip: Create Shorter, More Efficient Content
Instagram is heavily pushing short-form content. Either your content needs to be long (over 45 seconds) with high watch time, or it needs to be short. I highly recommend the latter, as it’s easier to create and leads to higher completion rates and shares.
How to create short, efficient content:
- Get to the point: Whether entertaining or educational, minimize the time it takes for viewers to reach the main point.
- Ask yourself: “Could I make this post easier? More efficient? How could I get the same point across way quicker?”
- Learn from great examples:
- Fill-in-the-blank content: Marketing Harry creates lots of quick “fill-in-the-blank” style content.
- Visual-first: Meredith’s content often features a short hook followed by an immediate visual focus.
- Concise info: Cortisol Coach Christine’s videos typically include a short hook, a few facts, and then expand in the caption.
These strategies can not only boost your views and followers but also increase your opportunities for monetization on Instagram. These posts don’t take long to make but consistently generate millions of views.
If you want to grow faster on Instagram right now, start implementing these strategies immediately. Practice makes perfect, and I wish you immense success on your Instagram journey in 2025!
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